UrbanThings launches coupons feature to incentivise ridership as transport services return
We’re delighted to announce our brand new coupons feature to UrbanThings’ public transport technology platform, as part of our ‘smart recovery’ promotion to help transport providers increase ridership as lockdown eases.
The feature launch coincides with bus service levels returning to 100% in many areas across the UK, following the easing of government restrictions.
Transport providers, including cities and operators, will now be able to use our platform to offer discounted rates to passengers, with single or multi-use coupon options, to incentivise regular public transport use.
This latest launch strengthens UrbanThings’ offering of website and mobile ticketing, real-time information and vehicle tracking, coupons and digital journey reservations on one public transport technology platform. Carl Partridge, CEO of UrbanThings, said, “Ticket revenue may well be at a premium over the coming months, so making every drop of it count is absolutely paramount. Through our new coupons feature, users can encourage passengers to keep on returning.”
Carl continued, “Digital coupons are well worth embracing, firstly as a marketing tool to incentivise new travel habits. Secondly, for refunds: once you have that coupon ecosystem, you’re protecting your revenue by keeping it within that ecosystem. We’re confident that public transport ridership will return to pre-pandemic levels, but we’re doing our utmost to support transport providers in the meantime.”
We’ve launched this as part of UrbanThings’ ‘smart recovery’ promotion, which offers local authorities and transport operators three months’ free access to the UrbanThings platform. The promotion aims to help transport providers boost digital services for passengers, streamline operations and provide safe, socially-distanced travel.
To find out more about this promotion, click here.