Base: Back office insights at your fingertips
Make key decisions using rich passenger analytics
Get a birds’ eye view over your entire operation with Base. Drill down into real-time data to manage your products, fleets and customer relationships, and delight passengers with instant, in-app communications. Using CRM information, retail reporting and fleet tracking analytics, the power’s in your hands to optimise your service quality.
See what’s selling, in real-time
Keep focused on route profitability, with our clever retail reporting and live occupancy data. You can see who’s using their tickets and where, answering detailed questions like “how many season ticket holders use our services after 11pm?” to help improve those all-important margins.
Slick passenger communications
Your ticketing, your app, your way. Change any custom content, marketing text and in-app web links whenever you want. Our super-smooth passenger groupings mean you can send tailored promo codes to customer segments, and set-up live disruptions information to keep passengers in the know.
All-round fleet intelligence
With real-time fleet and passenger tracking, you have complete oversight on what’s where – and how busy it is. You can colour-code vehicles by route or by current occupancy and export your data with a full back-office integration, for peace of mind on exactly where your passenger fleet is at, at all times.
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