It’s a big day over here at UrbanThings! We’ve officially launched our smart ticketing platform Ticketless™ in the German city of Detmold. At the beginning of the year, we partnered with IVU Traffic Technologies and German transport operator Stadtverkehr Detmold (SVD), and set our sights on delivering Ticketless into Germany. This week, we’re delivering on that vision and have released the city’s first smart ticketing app following a successful beta trial.
What is our Smart ticketing solution Ticketless™?
UrbanThings’ UK government-backed product Ticketless, is an innovative mobile-ticketing platform for public transport. It allows passengers to purchase tickets and access real-time travel information all within a white-labelled app. Operators can lower their costs by removing on-vehicle hardware, and expensive paper tickets or smartcards. The real-time data provides operational insights so transport companies can subsequently save money by optimising their fleet.
“It’s so exciting that we can announce the public launch of our first customer” said Carl Partridge, CEO of UrbanThings. “It’s a huge step forward for the company and we are very grateful for the support from our partners. Their forward-thinking nature has been invaluable in facilitating the launch. We’re looking forward to taking the next step with them in smart ticketing.”
Wolfgang Janz, Managing Director of SVD said “The Ticketless app has proven to be a very attractive product for StadtVerkehr Detmold and is very well suited to offer a simple ticketing solution on a mobile phone. The app was quickly introduced thanks to the professional and dedicated project management of UrbanThings and IVU. With the planned expansion, the app will quickly become the central component of the digital sales strategy of the city of Detmold.”
What’s next for Ticketless?
This is the first step for Ticketless using a check-in be-out (CiBo) model. The smart ticketing system will ultimately move from a CiBo model to using full BiBo (Be-in Be-out) technology with Bluetooth beacons. UrbanThings will be partnering with Ticketer and Brighton & Hove Buses to perform the UK’s first Bluetooth Beacon trial with an integrated ticket machine. The CiBo smart ticketing trial will begin in March 2019.