UrbanThings and Lothian Buses Redefine Scottish Travel with Brand New Mobile App
Lothian Buses, the UK’s largest municipal bus company, and transport technology expert UrbanThings, proudly announce the launch of a new cutting-edge mobile application set to redefine the landscape of shared transportation in Edinburgh and the Lothian region.
Further enhancing the travel experience of customers across Edinburgh and the Lothians, the new Lothian Bus and Tram app provides advanced features including live journey planning, enabling passengers in Edinburgh to access real-time information for more informed decision making. Commuters can also enjoy a dynamic map displaying live bus tracking with precise travel directions, targeted disruption information and travel alerts, allowing a frictionless travel experience.
Boasting more than 70 services and over 700 buses, the app aims to simplify travel on the network, ensuring shared transport is accessible for everyone in Edinburgh. With one, single and intuitive interface, the new app seamlessly integrates smart ticketing and journey planning, streamlining processes for a faster user experience.
The launch of the app marks the beginning of a pivotal partnership between Lothian Buses and UrbanThings, laying the groundwork for forthcoming advancements and pioneering futures in the upcoming year. Through their joint efforts, the aim is to forge a solid foundation for a smarter, sustainable future, fostering the widespread adoption of sustainable transport.
Adam Toone, CEO of UrbanThings, commented: “We are really delighted to introduce the new Lothian app. Our primary goal remains to empower passengers with a seamless platform while promoting the use of shared transport. With features such as convenient smartcard registration, mobile ticketing, and live journey planning, we are confident that this app will significantly enhance the travel experience in Edinburgh.”
Matt Law, CTO of UrbanThings, added: I’m thrilled to unveil a brand new mobile solution for Lothian Buses, delivering RTI, state of the art journey planning and m-ticketing in one app. We have worked closely with the team at Lothian to deliver a modern user-centric experience for customers built on UrbanHub, our secure, scalable cloud architecture. I’m excited to bring this to Edinburgh and to continue to work with Lothian Buses in developing the future of transit technology.
Sarah Boyd, Managing Director for Lothian, said: “With over 2 million customer journeys per week, we are pleased to introduce our new bus and tram app which will enhance the travel experience for residents and visitors to Edinburgh and the Lothians. Bringing together journey planning and ticketing in one place will support seamless, integrated travel across both our bus and tram network with advanced accessibility features providing a more inclusive service for all of our customers. The introduction of the new digital platform marks an exciting time for our business and we look forward to continuing to work with the team at UrbanThings to further develop and enhance our overall customer experience.”
About UrbanThings
UrbanThings is a technology company based in London and part of Paragon ID, global provider of identification solutions for e-ID, transport and smart cities. UrbanThings’s mission is to make travel simple for everyone and encourage the use of shared transport. Building technology solutions for cities, local authorities, and operators, UrbanThings provides digital tools to streamline transport management and improve passenger experience. UrbanThings’ technology powers over 130 million passenger journeys each year in the UK, Europe, and North America.
About Lothian Buses
Lothian Buses are the UK’s largest municipal bus company, proudly owned by the City of Edinburgh, East Lothian, Mid Lothian, and West Lothian councils. With over 70 services and more than 700 buses, Lothian’s fleet is amongst the most environmentally-friendly in the UK and now includes the city’s first zero-emission electric buses.
With over 2,500 staff, the company is an award-winning transport operator and remains an integral part of the local community, constantly investing in technology and people.
Contact
Flora Tran, Marketing Manager @ UrbanThings
flora.tran@urbanthings.co
