Watch “Smart Cards meet Smartphones: The Future of Transportation”

Thank you everyone who joined our live webinar on Wednesday 10th May with TravelMaster.

We hope you enjoyed exploring how ITSO card loading can act as a “bridge” technology to bring operators and passengers over to mobile ticketing. If you missed it, watch our recording below and get in touch if you have any questions.


  • Welcome & Introductions
  • Smart Ticketing and Multi-Operator
  • The Current Problem
  • Technology to Bridge the Gap
  • Expanding the ITSO Solution (to include journey planning, mobile ticketing, and cEMV integrations)
  • Technology Growth and Evolution
  • TravelMaster Case Study: Deploying UrbanHub, the smart transport platform, to provide ticket retailing for ITSO products
  • Q & A

Your Speakers

Guy Sutherland UrbanThings

Guy Sutherland
Head of Bids and Partnerships, UrbanThings

Vital link between the UrbanThings product and the market, Guy is responsible for helping current and potential customers identify solutions within the UrbanHub platform to meet their needs. Working with UrbanThings’ extensive partner network, he ensures that the UrbanThings platform works seamlessly with adjacent technologies in the regions where it is deployed, for example, by aligning RTI and mobile ticketing alongside contactless technologies.

Guy has a wealth of experience in the transport industry specialising in the use of SaaS technology to improve passenger experience and provide operators and authorities with better visibility of how their passengers travel. He is passionate about how modern technology platforms such as UrbanHub can be implemented through MaaS and SaaS Fare Collection to drive more sustainable travel choices by passengers.

James Lewis UrbanThings

James Lewis
Delivery Lead and Customer Success Lead, UrbanThings

James is responsible for delivering UrbanThings’ Whitelabel solutions to our customers. James manages programme delivery from contract signature to launch, coordinating internal teams to rapidly deliver UrbanThings solutions. He is also responsible for leading Customer Success at UrbanThings, managing relationships with its customers and helping them to extract the most value from the solutions they pay for and ensuring their feedback helps shape product development. He worked on several complex projects including the launch of the Rail + Club loyalty App, trialled on Thameslink and Great Northern railway lines.

With several years of experience in growing technology businesses, James has previously led the development of customer support systems for new online consumer services.

John Henshall TravelMaster

John Henshall
General Manager, TravelMaster

John is the Director and General Manager of TravelMaster in South Yorkshire and has over 18 years of experience working in public transport, across both the public and private sector.
John has been focusing on ticketing and fares, improving the customer experience to encourage modal shift to public transport in both South Yorkshire and beyond. Having also developed numerous ticketing schemes, including ITSO projects but also QR entitlements and multi-operator Account Based Ticketing, John has been collaborating with other regional and national transport organisations.

In addition to his role at TravelMaster, John is the founder and managing director of Smart Habit, a consultancy delivering innovative and smart transport solutions. 

Let’s chat!

If you have questions about the webinar, or looking for more information about what we do, complete the form and our team will be in touch.