Enhancing Coupon Management: Empowering Partnerships in our B2B Portal
We’re thrilled to introduce significant upgrades to the coupon functionality within our back-office portal. These changes will empower operators to collaborate with commercial partners, such as schools and employers, enabling them to seamlessly issue coupons to their passengers.
Our Back-office portal serves as a centralised hub for managing an entire transport network. It offers customised reports and robust analytics to facilitate informed transport management decisions, while streamlining fleet administration for a cost-effective solution.
Through the B2B portal within the back office, transport operators are able to invite commercial partners and manage their access, facilitating smooth collaboration within the platform. With a direct sign-in to a dedicated area within the portal, commercial partners gain exclusive access to manage coupons effectively. Additionally, partners can customise coupons based on product types, set precise start dates for promotional strategies, and export comprehensive reports for seamless integration with their preferred business intelligence software. Coupons can be issued individually or in batches to large groups of employees through bulk list uploads, simplifying distribution.
Finally, operators will have the capability to generate a monthly redemption report, allowing them to access data regarding coupons distributed by B2B partners and redeemed by their members. This streamlines the invoicing process for these transactions.
These enhancements underscore our dedication to driving innovation and fostering collaboration within the transportation industry. By empowering operators and commercial partners and streamlining their operations, we aim to enhance the affordability and accessibility of shared transport, enriching the lives of commuters and communities alike.
James Lewis, Product Manager at UrbanThings, commented: “Operators were asking for a solution that gave third-party access to commercial partners so that they could manage and offer subsidised travel. Now, operators can give access to commercial partners so that they can create and issue coupons to their staff, students, and members. And operators can access straightforward reporting so they can easily invoice for the subsidised travel offered by partners. This solution was integral to offering ease-of-use to operators and their commercial partners and unlocking significant revenue opportunities for both.”
Our latest enhancements are already live. If you’re interested in having your own back office portal equipped with these features, please feel free to reach out to us. We’re dedicated to helping cities and operators
